Cinnabon sniffs out most likely customers with help of targeted direct-mail initiative

Cinnabon sniffs out most likely customers with help of targeted direct-mail initiative

ATLANTA Cinnabon thrives on it. —Consumers may hate the crowds and traffic during the holiday shopping season, but

The cinnamon roll specialist, a 750-unit brand in Atlanta-based Roark Capital Group’s portfolio, relies on foot traffic in front of its bakeries in malls and airports, and the smell of its fresh-baked treats usual

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