Cheesecake Factory selects Donald Evans as CMO

The Cheesecake Factory Inc. has hired Donald Evans as its next chief marketing officer. Evans succeeds Mark Mears, both have marketing experience in the entertainment industry.

Evans has overseen product and brand marketing for several Hollywood movie studios, including most recently an 11-year stint with The Walt Disney Co. as senior vice president of animation marketing for Pixar Animation and Walt Disney Animation Studios. He also founded and served as chief executive of 33 C

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