Checkers’ Rapcat raises issue of ‘edginess’ in online promos

Checkers’ Rapcat raises issue of ‘edginess’ in online promos

TAMPA, FLA. —With pressure mounting for restaurant chains to give their marketing programs a creative boost to grab consumers’ attention, the online promotions they consider harmless may have the potential to generate unexpected controversy.

Checkers Drive-In Restaurants Inc. learned that lesson in late February when the Tampa-based company launched a promotion featuring the character “Rapcat,” who star

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