CHART panelists: Employee training reinforces brand culture when tied to long-term strategy

CHART panelists: Employee training reinforces brand culture when tied to long-term strategy

TUCSON ARIZ. —Effective employee training not only generates a return on investment, but it reflects a company’s strategy and reinforces its culture, hospitality executives told attendees at the recent semiannual conference here of the Council of Hotel and Restaurant Trainers, or CHART.

“Training for us is the keeper of the culture,” said Frank Sbordone, president and chief executive of Peter Piper Pizza, the Phoenix-based operator or franchisor of mo

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