Charlie Brown's rebrands as 'classic steakhouse'

Charlie Brown's rebrands as 'classic steakhouse'

Charlie Brown's has overhauled its menu and redesigned its restaurants in a quest to become a more competitive player in the steakhouse segment, chief executive Samuel Borgese said.

Borgese, who joined Mountainside, N.J.-based CB Holding Corp. last year, has been focused on upgrading the 49-unit Charlie Brown’s to a classic steakhouse style following feedback from several focus groups with customers.

“Charlie Brown’s had always been defined as a classic steakho

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