Chains update web presences to engage fans, create digital destinations

Chains update web presences to engage fans, create digital destinations

About a month after launching a revamped website, Cousins Subs saw a 10-percent increase in 
Facebook fans and Twitter followers — and that wasn’t an unintended consequence.


While Cousins and other medium-size brands have reported a bump in social media activity after upgrading their “dotcoms,” some observers say the correlation is not necessarily direct. However, they add that the ways in which traditional websites complement social media can get traction if

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