Chains tie in to movie blockbusters, but even a flop can help a brand

Chains tie in to movie blockbusters, but even a flop can help a brand

“The Love Guru” starring Mike Myers didn’t exactly dominate at the box office after its June 20 opening, but that hasn’t prompted any concern among executives of Cinnabon, the movie’s exclusive quick-service sponsor.

Indications that the film probably wouldn’t perform as well as Myers’ “Austin Powers” movies were evident from the reviews. Chicago Sun-Times critic Roger Ebert wrote, “This film could have been written on toile

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