Chains sit out on Super Bowl advertising

Chains sit out on Super Bowl advertising

Restaurants choose to focus on in-store promotions instead of TV spots during the game

Super Bowl Sunday historically ranks as one of the biggest days of the year for marketers, especially restaurant chains looking for the game’s giant TV audience and for a big haul in catering or takeout sales. The crucial difference in 2011, however, is that no restaurants are going to run commercials during Super Bowl XLV.

Brands that advertised during last year’s Super Bowl — Papa John’s, Denny’s and Taco Bell — are passing on the $3 million price

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish