Chains deploy programs to inspire loyalty and gather customer intelligence

Chains deploy programs to inspire loyalty and gather customer intelligence


It’s time for the re-pledging of customer allegiance.


In the past few months several restaurant companies have revamped or expanded their loyalty programs to capitalize on better tracking technologies. While the new programs still are designed to boost repeat business, they also give operators better insight into their patrons’ spending habits and offer more sophisticated ways to motivate buying behaviors — all with the goal of lifting sales.


Panera Bread, t

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