Chains are spending time, resources to maximize online presence

Chains are spending time, resources to maximize online presence

The wealth of information at customers’ fingertips is both a blessing and a curse for restaurateurs. While laptops and smartphones offer new avenues for marketing, they also require operators to figure out how to stand apart in the growing online din.


Many are turning their attention to their business listings, looking for ways to optimize their appearance on search engines and social networks. Successfully bringing listings to the top of consumers’ searches, where they ar

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