Celebrity-driven DSE teams up with rocker Santana for upscale eateries

Celebrity-driven DSE teams up with rocker Santana for upscale eateries

WALNUT CREEK CALIF. —A restaurant company known for brands licensed from the estates of such luminaries as Bing Crosby and Joe DiMaggio is poised to launch new concepts based on rock legend Carlos Santana and his hit song, “Maria Maria.”

Named for Santana’s Grammy Award-winning single of 2000, Maria Maria was designed in partnership with the famed guitarist as a growth vehicle for Dudum Sports & Entertainment Corp.

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