Carvel brand refresh taps nostalgia

Carvel Ice Cream will unveil a new yet familiar look at its more than 400 locations in the United States Thursday as part of its “Grand Reopening,” a move that president Gary Bales said was designed to leverage the brand’s decades of good will while appealing to younger customers.

Carvel guests on Thursday will be treated to a free junior soft-serve cone, as well as to the chain’s new interior design and high-tech touches like digital menu boards and digital cak

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