Breakfast offers growth opportunities

A report from The NPD Group finds that 31 million Americans skip the morning meal, presenting opportunities for restaurants

Restaurants could expand business by engaging the 31 million consumers who currently skip breakfast, according to a new report from The NPD Group.

Ten percent of Americans skip breakfast every day, the Port Washington, N.Y.-based market research firm’s “Morning MealScape 2011” report found.

“With 31 million people skipping breakfast each day, there is a significant opportunity for food and beverage marketers to reach these consumers,” Dori Hickey, N

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.