Bonefish Grill adds new ‘Notes’ to use of music as a marketing tactic

TAMPA FLA. —Music is an essential marketing tool for many restaurants, but a few chains have found a way to use it to engage consumers by going beyond in-store sales of CDs or additions of their brand names to long lists of musical-tour sponsors.

Bonefish Grill is the latest to put a twist on the use of music as a brand builder with the debut of “Bonefish Grill’s Notes From the Road,” a series of one-hour shows on Ovation TV featuring perfor

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