BK targets kids in multimedia campaign

BK targets kids in multimedia campaign

Chain is the latest quick-service brand to reach out to young customers online

Burger King Corp.’s integrated marketing tie-in to the upcoming superhero movie “Thor” contains a digital component that a branding expert said could power the campaign’s engagement with children, who are spending more time online.

As part of its sponsorship of Marvel Entertainment’s “Thor,” Miami-based Burger King is offering exclusive digital-comics chapters to customers who visit its kids’ website, www.ClubBK.com, and enter codes avail

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