BK targets kids in multimedia campaign

BK targets kids in multimedia campaign

Chain is the latest quick-service brand to reach out to young customers online

Burger King Corp.’s integrated marketing tie-in to the upcoming superhero movie “Thor” contains a digital component that a branding expert said could power the campaign’s engagement with children, who are spending more time online.

As part of its sponsorship of Marvel Entertainment’s “Thor,” Miami-based Burger King is offering exclusive digital-comics chapters to customers who visit its kids’ website, www.ClubBK.com, and enter codes avail

Register to view the full article

Register to view this article

Already a member? .

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.