BJ’s to focus on premium casual

HUNTINGTON BEACH Calif. BJ’s Restaurants Inc. is maintaining its focus as a premium casual-dining destination with a lower average check to garner favor with consumers who are tired of older casual dinnerhouses, but still want value.

At the Cowen Consumer Conference in New York on Monday, BJ’s chief executive Jerry Deitchle said the brand will use 2010 to continue grabbing market share, through catering, a new loyalty program, additional focus on kids’ meals, and the

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