Being the opposite: The power of differentiation

Marketing Matters

There’s new blood at Burger King in the form of hedge fund manager William Ackman, whose Justice Holdings now has a 29-percent stake in the company.

According to Nation’s Restaurant News, Ackman is laying plans for Burger King to overtake category leader McDonald’s by using some of the same turnaround methods employed by the No. 1 chain.

“Burger King will do the same things, and do [them] much more rapidly,” he said.

It sounds logical. All

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