BEER, WINE & SPIRITS: Noah Rothbaum’s new book gets down to business with the latest spirit trends

Noah Rothbaum is a New York-based journalist whose work has appeared in as diverse publications as O, The Oprah Magazine, Fortune Small Business and Food Arts. His latest book is “The Business of Spirits,” in which he explores at length the complex world of distilling and spirits sales and marketing. He spoke recently to NRN about the industry trends he covers at length in the book.

One continuing theme of your book is that consumers are trading up to premium and ultrapremium