Becks Prime beefs up digital signage, praises technology’s flexibility

Becks Prime beefs up digital signage, praises technology’s flexibility

HOUSTON —Becks Prime, in an effort to more easily update information and more quickly inform new customers about the quality of its food and depth of its menu, has been using digital menu and marketing boards at its Meyerland Plaza restaurant here since March.

“We are known for our half-pound hamburgers, but this [technology] gives us the opportunity to say, ‘Hey, we also have salads, offer $26 steak dinners through the

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