BannaStrow's CEO on expansion plans

Crêpe concept growing with nontraditional locations and food trucks

Mauricio Acevedo, chief executive of four-unit crêpe franchise BannaStrow’s, knows that his chain’s signature product isn’t a menu item commonly seen in the United States.

The solution for Miami-based BannaStrow’s, Acevedo said, is to hit the road and introduce its crêpes to the masses, expanding with its small-footprint stores in high-traffic venues — airports, hospitals, schools, travel plazas — or with a food truck franchising option.

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