Applebee’s unveils new logo and ad campaign with ‘spokesapple’

OVERLAND PARK Kan. Applebee’s Grill & Bar is taking an edgier tack in its marketing with the launch of an ad campaign that features a wisecracking apple.

The overhaul also extends to redesigns of the concept’s logo, menu and uniforms, and the chain is experimenting with new building designs as well.

Ad spots featuring the Red Delicious “spokesapple” will appear on television during such programs as “Desperate Housewives” and “Extreme Makeover” and o

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