Annual Leaky Bucket Report examines why customers are leaving certain restaurants

Annual Leaky Bucket Report examines why customers are leaving certain restaurants

The annual Leaky Bucket Report from Restaurant Marketing Group confirms that the trickle of customer defections from restaurants could intensify in this recession, and lack of value and poor service would ensure that guests jump ship.

The online study measures the size of a customer “leak” for each of 160 brands, meaning the percentage of recent customers who report they are unlikely to return to a particular eatery.

Arjun Sen, president of Centennial, Colo.-based Restaurant Mark

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