Americans unwilling to spend more on healthful eating

New study shows most Americans don’t want to pay more for healthier menu options

Americans might be hearing a lot about eating healthier these days, but most say they would not be willing to pay extra for it when dining out, according to a study from The NPD Group.

The Port Washington, N.Y.-based marketing research firm found that about 70 percent of consumers — most notably those over 50 who tend to show more interest in healthful foods than younger Americans — said they don’t expect to pay a premium for healthier items when they dine out.

Register to view the full article

Register to view this article

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.