Ad spot: Chili's touts 'bold' traits

Casual-dining chain attempts to keep value, menu flavor top of mind in new ad

Chili’s Grill & Bar debuted new commercials Monday that emphasize what the chain calls the bold flavors of its menu items and promote the new offerings on its $20 Dinner for Two menu and $6 Lunch Combos.

The ads combine humor with a tagline to “go bold” with flavorful additions to the value-driven menus.

“The ‘boldness’ element in this campaign resonated with Chili’s guests, as they associate our brand with having a boldness in both

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