4food gets interactive, eyes growth

Expansion is at hand for 4food, a year-old New York City restaurant marrying alternative quick-service fare like lamb burgers on brioche with interactive technologies that make guests key to the creative and marketing processes.

Opened in August 2010, multi-level 4food is known for its signature “(W)holeburgers.” They are typically priced from about $6 to $9 and are made from rings of different proteins, including ground beef, turkey and salmon, that are filled with the buy

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