First Watch Restaurants Inc., the 76-unit daytime-cafe chain based in Bradenton on Florida’s west coast, is a reflection of its chief executive and president: understated, but friendly. No gimmicks, but very efficient. No glittery marketing or glib slogans, just pleasant, earth-toned decor and a straight-shooting, predictable product.
That’s First Watch and that’s Ken Pendery Jr.
“My style is direct, honest and fair,” Pendery says