Wendy’s struggles to attract value-seeking customers

Wendy’s struggles to attract value-seeking customers

The company says its sales growth in the third quarter is "disappointing."

Wendy’s struggled to attract value-seeking customers during the third quarter ended Sept. 28, the company said Thursday, leading to disappointing sales growth, even as rising beef and labor costs weighed on margins.

Parent The Wendy’s Co. will also likely sell more company-owned restaurants to franchisees and buy units from operators in certain markets in what executives described as an “optimization” of its restaurant ownership strategy.

In addition, Wendy’s said it p

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