Wendy’s franchisee files counterclaim over remodels

Wendy’s franchisee files counterclaim over remodels

DavCo says “Image Activation” doesn’t provide a return on investment

One of Wendy’s largest franchisees, whom the operator is suing over its refusal to remodel restaurants, has countered that the franchisor’s “Image Activation” program is “economically unfeasible.”

In a counterclaim this week in response to the lawsuit, DavCo was highly critical of Wendy’s remodeling program, saying its high costs make it difficult for the remodels to yield a return for operators.  

“In the four years since the introduction of the Image Activation conce

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