Texas Roadhouse Inc. is increasing development of its Bubba’s 33 concept, as early units in the burgeoning concept prove successful.
The Louisville, Ky.-based company said it could build as many as five new Bubba’s locations this year, after adding two in 2014. That would more than double the footprint of the three-unit chain.
“Bubba’s 33 is doing very well,” Texas Roadhouse CEO Kent Taylor said during a call Monday discussing fourth-quarter earnings. “And so we’re goi