Sonic 2Q net income rises 35%

Sonic 2Q net income rises 35%

Same-store sales also rise on successful promotions

Despite adverse weather across much of the country during Sonic Drive-In Corp.’s Feb. 28-ended second quarter, the brand grew systemwide same-store sales 1.4 percent, which officials said resulted from efficient marketing, new menu items and layered daypart promotions.

However, the Oklahoma City-based chain’s revenue dipped 1.3 percent, as the closure of 12 company-owned drive-ins and the refranchising of seven units in the past 12 months pressured the top line. T

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish