Potbelly expands breakfast in effort to lift sales

Potbelly expands breakfast in effort to lift sales

Company targets different dayparts, looks to grow catering business

Potbelly Corp. has expanded breakfast to 95 of its 334 corporate restaurants as part of a broad effort to build sales through new dayparts, as well as catering and digital marketing.

The fast-casual operator will continue to roll out breakfast “opportunistically,” based on neighborhood and site characteristics, executives said during a call Tuesday discussing fourth-quarter earnings.

Potbelly will also test snack items this year to improve sales during the mid-afternoo

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