Lending program generates interest from franchisees

Lending program generates interest from franchisees

ApplePie Capital brings investors to the franchise lending business

ApplePie Capital is bringing investors to the franchise lending business.

The San Francisco-based startup officially launched this week a marketplace-lending program for franchises. Since its soft launch in November, it has already generated $25 million in loan demand from franchises, including those with restaurants like Einstein Bros. Bagels and Marco’s Pizza.

Marketplace lending is similar to crowdfunding, or crowd lending, in that it gives investors the opportunity

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