Krispy Kreme: 1Q sales rise amid less discounting

Quick-service operator is distancing itself from promotions and discounts

Krispy Kreme Doughnuts Inc. reported a 5.2-percent increase in U.S. same-store sales during the first quarter of fiscal 2016, ended May 3, despite cutting back on promotions and discounts.

As a result, unit margins at the Winston-Salem, N.C.-based quick-service operator improved considerably, by 2.7 percentage points, to 18.5 percent of revenue in the first quarter, from 15.8 percent the previous year. The lack of discounts did not hurt traffic either, the company said, as custo

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