Industry experts: McDonald's turnaround will be tough

Industry experts: McDonald's turnaround will be tough

Steve Easterbrook may find it difficult to fix chain’s problems quickly, observers say

When Steve Easterbrook officially becomes CEO of McDonald’s Corp. on March 1, replacing Don Thompson, he will be presented with an opportunity: The chance to turn around the largest, most iconic restaurant brand in the world.

But it won’t be easy. Analysts, observers and those formerly with McDonald’s all say the Oak Brook, Ill.-based burger giant has a unique set of problems.

The 36,000-unit chain’s size and number of constituents make change difficult. And the compan

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish