Bonefish Grill 2Q sales tumble

Bonefish Grill 2Q sales tumble

Parent Bloomin’ Brands faults reduced promotions and complex menu

Same-store sales fell 4.6 percent in the second quarter at Bonefish Grill, prompting parent company Bloomin’ Brands Inc. to halt development of the casual-dining chain until sales come back, the company said on Tuesday.

Bonefish’s sales decline was driven entirely by traffic, which fell more than 7 percent in the quarter ended June 28. Bloomin’ Brands executives on the company’s earnings call suggested same-store sales would take some time to come back, predicting they’d decline

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