BJ's Restaurants 1Q profit falls 44%

BJ's Restaurants 1Q profit falls 44%

New branding effort boosts sales in second half of quarter

BJ’s Restaurants Inc. reported a nearly 44-percent decline in net income for its first quarter ended April 1. Though the quarter got off to a rough start due to severe weather and “industry-wide traffic headwinds,” company officials said sales improved in the second half as it rolled out a new menu supported by a comprehensive advertising campaign that helped drive traffic.

Register to view the full article

Register to view this article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish