Bacon amp Swiss Buttery Jack

Bacon & Swiss Buttery Jack

Better burgers at Jack in the Box drive results

Qdoba Mexican Grill moves away from value seekers

Improvements to the core menu at Jack in the Box continued to drive momentum in the third quarter as sister brand Qdoba Mexican Grill worked to build a new audience less focused on value, company officials said Thursday.

During a call with analysts on Wednesday, Lenny Comma, chair and CEO of San Diego-based parent Jack in the Box Inc. attributed a 7.3-percent increase in systemwide same-store sales for the quick-service brand simply to its offer of “better burgers."

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