McDonalds menu board

Winning combinations

Study shows chains can reinvigorate bundled meals by offering substitutions

Many diners have been carrying on a love affair with combo meals ever since quick-service operators first introduced them in the 1990s. But over the past several years restaurant patrons seem to have lost a little of that lovin’ feeling for the order-by-number meals.

Consumers purchased 8 billion combo meals — also known as bundled meals — in the year ended January 2012, down more than 12 percent from the 9 billion sold five years earlier, according to new data

All access premium subscription

Why Upgrade your account?


NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Already a member? .

If you are registered, please to access Premium Content.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish