McDonalds menu board

Winning combinations

Study shows chains can reinvigorate bundled meals by offering substitutions

Many diners have been carrying on a love affair with combo meals ever since quick-service operators first introduced them in the 1990s. But over the past several years restaurant patrons seem to have lost a little of that lovin’ feeling for the order-by-number meals.

Consumers purchased 8 billion combo meals — also known as bundled meals — in the year ended January 2012, down more than 12 percent from the 9 billion sold five years earlier, according to new data

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Contact: Desiree Torres [email protected]

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