What types of beer different consumers go for

What types of beer different consumers go for

NRN breaks down beer trends by age and sex

Craft beer continues to be a growing part of the beverage market, with consumer research firm Mintel predicting a 22-percent increase in dollar sales growth in 2015, for total sales of $24 billion. But according to data from iPourIt, a provider of self-serve beer and wine technology, different customers buy their beer differently, with aficionados of more obscure varieties willing to spend more for each beer and women tending to drink lighter styles.

The first two charts below a

Register to view the full article

Register to view this article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish