Untapped potential in Hispanic market

Untapped potential in Hispanic market

Consumer Trends

It’s no longer a secret that U.S. Hispanics, who make some 6 billion restaurant visits and spend $30 billion annually, are critical to the health of the restaurant industry. But most restaurants are simply not yet speaking this population’s language — figuratively or literally, according to new data from market research firm The NPD Group.


Despite a positive first quarter for the restaurant industry overall, Hispanics made steep cutbacks on restaurant visits this win

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