Traffic-driving strategies for restaurants

Traffic-driving strategies for restaurants

In this special report on restaurant traffic, NRN explores the challenging traffic environment for operators, the consumer “need states” brands must target to succeed, and the strategies of chains winning in this market-share game.

Faced with stagnant traffic trends — and lukewarm projections for the coming years — industry experts say the operators that will succeed are the ones who creatively and aggressively court consumers at every opportunity.

Operators are already tapping a variety of high-tech and traditional tools to attract new customers

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