Survey: Sustainability key to restaurant customers

Survey: Sustainability key to restaurant customers

Wade Hanson, director of a new Technomic study, discusses why restaurants need to make the effort

While the concept of social responsibility is difficult for both consumers and restaurant operators to define, it is increasingly important to business, according to a new study by Technomic.

Sixty-three percent of surveyed consumers said they are more likely to visit a foodservice operation they view as socially conscious, and 53 percent of operators said that having an “actionable social responsibility strategy” would be necessary to remain competitive in the next two ye

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