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Survey: Millennials rank restaurant chains higher than older consumers

Five Guys and Starbucks are among chains with the highest brand equity, The Harris Poll finds

Restaurant chains’ efforts to win over Millennial consumers are apparently paying off.

The large generation of mostly 20-somethings gave higher marks to restaurant chains than their older counterparts, according to the latest EquiTrend Study from The Harris Poll.

The annual study measures brand equity across a spectrum of industries with a poll of 100,000 consumers on more than 4,000 brands, including 90 restaurant chains.

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Contact: Desiree Torres Desiree.Torres@penton.com

TAGS: Marketing
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