Restaurant chains’ efforts to win over Millennial consumers are apparently paying off.
The large generation of mostly 20-somethings gave higher marks to restaurant chains than their older counterparts, according to the latest EquiTrend Study from The Harris Poll.
The annual study measures brand equity across a spectrum of industries with a poll of 100,000 consumers on more than 4,000 brands, including 90 restaurant chains.
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Contact: Desiree Torres Desiree.Torres@penton.com