Survey: Millennials more receptive to ‘trendy’ limited-service chains

Survey: Millennials more receptive to ‘trendy’ limited-service chains

Older generations more likely to try new menu items at established brands, E-Poll Market Research finds

Wendy’s, Subway and Taco Bell might consider targeting older generations with their limited-time offers, according to a survey by E-Poll Market Research.

The research firm, which tracks consumer opinions of celebrities, brands, characters and other high-profile aspects of American culture, recently asked a representative sample of 1,500 consumers ages 13 and older how likely they were to try new menu items at 25 limited-service restaurant chains.

“There are

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