Survey: Food safety issues take toll on Chipotle’s perception

Survey: Food safety issues take toll on Chipotle’s perception

Brand gets lowest marks from consumers since 2007, according to YouGov BrandIndex

The closure of 43 Chipotle Mexican Grill restaurants in the Pacific Northwest following an E. coli outbreak led to a dramatic decline in the brand’s consumer perception, according to the latest YouGov BrandIndex survey.

The consumer perception research firm, which surveys 4,300 adults every weekday, said Monday that Chipotle’s “buzz score” fell to -19, a steep decline. Surveyed consumers' perception of the Denver-based fast-casual chain hit its lowest level in at least 14 months

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