Survey: Defining the breakfast consumer

Survey: Defining the breakfast consumer

More adults eat out in the morning, but needs vary, according to Kellogg’s

Whether or not breakfast is the most important meal of the day, more Americans are eating it away from home.

Visits to restaurants at breakfast rose 2 percent for the year ended Oct. 31, according to market research firm The NPD Group.

Competition during the daypart is also heating up, as a growing number of restaurant chains battle for market share. Taco Bell rolled out breakfast nationwide in 2014, and chains such as Dunkin’ Donuts, Chick-fil-A, Jack in the Box, Taco

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TAGS: Food Trends
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