Study: How casual dining can improve sales, profits

Study: How casual dining can improve sales, profits

Focus on why consumers eat out, not who they are, Boston Consulting recommends

The restaurant industry has an obsession with Millennials.

Chains looking to improve sales often focus on attracting that group of 18- to 33-year-olds who apparently text all the time, take lots of selfies and eat nothing but locally grown produce.

But that focus is misguided, according to a recent report from the Boston Consulting Group. Casual-dining concepts that want to evolve should instead focus on why customers eat at restaurants, rather than who the customers a

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