Starbucks Starbucks

Starbucks courts digital relationships outside rewards program

CFO Scott Maw says digital relationships are key to increasing frequency, sales

Following a disappointing holiday season, Starbucks announced plans to streamline mobile ordering and provide easier access to its in-store Wi-Fi — initiatives expected to drive frequency and sales, CFO Scott Maw told investors Thursday.

All access premium subscription

Why Upgrade your account?

NRN is your one-stop source for foodservice news and business intelligence. Upgrade today and get unlimited online access to all breaking news, in-depth analysis, data and tools. This includes digital versions of NRN flagship reports (Consumer Picks, Top 200) as well as Same Store Sales Data Tables, Quarterly Industry Snapshots and more.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish