Restaurants upgrade coffee offerings as consumer tastes mature

Restaurants upgrade coffee offerings as consumer tastes mature

America’s favorite hot beverage is getting hotter

Coffee is America’s favorite hot beverage, and it’s getting hotter, with new consumers starting to drink it at a younger age and restaurants upgrading their coffee offerings.

Coffee by the numbers

According to a study conducted last year by menu research firm Datassential for supplier S&D Coffee & Tea, coffee drinkers 18 to 24 years old started their habit at an average age of 14.7 years. By contrast, people 25 to 34 years old start

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