Restaurants seek to regain lost traffic from Millennials

Restaurants seek to regain lost traffic from Millennials

The consumer group is looking for a unique dining experience, according to research firm The NPD Group.

While it’s no secret that Millennials have been making steep cutbacks in restaurants visits in recent years, what remains a mystery to many operators is how to get the growing consumer group out of the house and back into restaurants.

The answer may be in restaurants’ ability to appeal to Millennials’ specific sensibilities, including their strong desire for a unique dining experience, according to recent findings from The NPD Group, a global market research company.

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